Mailchimp
Use our integration with Mailchimp to market to individual segments based on tags or events.
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Use our integration with Mailchimp to market to individual segments based on tags or events.
Last updated
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Login with your Mavenseed account at http://mavenseed.com. From your Avatar drop-down menu on the top-right of the page, select the name of your site.
On the left hand side click Settings > Communications
Site Email: Appears as the "From:" field on transactional emails.
Mailchimp API Key: Used for subscribing customers to your email newsletter. Once you enter and save the API Key, a new option will appear below to select your preferred email list.
Default Email List: After entering in your API Key, a new option will appear to choose which email list you'd like your customers to subscribe to.
The primary reason would be to collect email addresses, tags, and events from your customers. Collecting email addresses happens in a number of different areas on your site:
Site launch Page
Product coming soon page
Newsletter Widget in the page buildersite's launch page or product coming soon page, in addition to tagging subscribers, and powering events. Once you have added your Mailchimp API this email field will appear on coming soon product and your site's Launch Page.
If you sell subscriptions, we'll automatically tag those customers in your Mailchimp account so that they can easily be segmented.
The following tags are send to Mailchimp under the below listed conditions:
Free Signup
When someone creates a free account they are tagged as free.
Subscribing
When a customer completes step one of the signup process, three tags are added:
subscriber
status-pending
plan-PLANNAME
At this point the subscription still needs to be paid for by the customer. One they complete signing up, the tag status-pending will be changed to status-active.
If the customer decides to not continue subscribing, and they click "No Thanks" on the Call to Action Modal that pops up if they don't continue subscribing, then the status-pending tag will change to status-pending-canceled
The status is reflective of the subscription status as it changes.
For example, if the customer has canceled, they will be tagged with subscriber, status-canceled, plan-PLANNAME. The reason the customer stays tagged with subscriber is so that they can be segmented between status-active, status-canceled, status-expired, or status-trialing.
The PLANNAME uses the id of the Subscription Plan in Stripe or Braintree.
For Stripe Plans that do not have a custom ID set, this would be in the form of plan_xxxxx. For Braintree it would be the name of the plan that you set.
A is required to collect email addresses from your customers. Don't fret, we vouch for them and to start off you can roll a free account that will scale when you do. After creating your Mailchimp account, to find your API Key.
If a customer has consented to your sites , and they are logged into your site, then we'll also send the following events to Mailchimp.
