Tips for Growing Your Audience

Successfully growing a large audience of customers and potential customers takes hard work and patience. Here's some tips from our 30+ years of experience.

Be Persistent

Growing an audience takes time; you have to constantly work at it. Be sure to regularly post updates to your key channels (such as your Mavenseed blog, Mailchimp, Twitter, Facebook, etc) that both encourages your existing audience to come back and exposes your content to new audiences.

Be Consistent

Grabbing someone's attention is more than just creating compelling content (although that helps!), it's also about offering value that's consistent with the needs and wants of your specific audience. If your content or tone varies too much from piece-to-piece you risk losing audiences attention.

In short, stay on topic 👍

Provide Real Value

Creating content and growing an audience actively engages with you is about creating real value for them. The goal is to create something that either fill a want or satisfies a need. What exactly this value is where vary wildly from business to business, but it's critical to growing an audience for your business.

This is where knowing your audience is more important than most anything else. You can't offer a solution if you don't know what the problem is.

Not sure what to create that's of value? Consider scratching your own itch first, solve one of your own problems. Chances are someone else has that same problem and would rather spend money than time to solve it.

Automate Where Able

As mentioned above, a big part of growing an audience is being persistent, but this can be difficult when time is in short supply. It is value to speak with each and every new lead or customer that joins you, but after a certain point it's no longer feasible. This is where automation may become valuable for you.

Automation does not need to mean advanced artificial intelligence or expensive integrations; it can be simple as scheduling Tweets on a regular basis to go out when you're offline, or automatically sending Welcome Emails to new Mailchimp subscribers.

Did you know you can use Mailchimp with Mavenseed to send newsletters and automatic campaigns? Follow our guide here to get started!

Don't Spread Yourself too Thin

Lastly, and perhaps most importantly, don't work so hard that you burnout. Spreading yourself too thin by trying to do too much in too little time is a recipe for failure. Your content and thus your audience are only valuable to you if you have the ability and willingness to focus on them.

Take a break, go for a walk, enjoy some relaxing tea, and spend time with family. Then come back when you're fresh and grow your Mavenseed business by persistently creating consistent content that offers real value to your audience, even when you're offline.